Forefront mobilizes the Storefront for Art and Architecture as a guerrilla pop up exhibit facilitator, broadening the reach of Storefront and engaging new audiences outside the common design community. 
GUERRILLA POP UPS
Forefront | fore·front /fawr-fruhnt/ n.
the leading or most important position or place
the extreme front
the position of most prominence, responsibility, or action
the foremost part or place


Module In Motion
Ehsaan Mesghali George Dolidze 10Forefront prototype


Forefront is a mobile exhibition platform that assumes the essence of the client, in our case the Storefront for Art and Architecture, and helps disseminate their message. The Storefront for Art and Architecture is a non-profit organization committed to the advancement of innovative positions in architecture, art and design. Since its inception it has lost its radical edge and become domesticated as a respected institution.

The challenge of the Forefront is creating a temporal space that hosts the same interesting spatial opportunities that make the current Storefront facade by Steven Holl and Vito Acconci. The design solution was a modular system of prismatic collapsible units. They become the space makers that allow for the facilitation of activity - with applications including projection, enclosure and furniture. The same modules can be rearranged to create these types creating the opportunity for the space to transform itself throughout an event. This flexibility allows for the modules to act independently or in conjunction to other institutions in the urban environment.


Ehsaan Mesghali George Dolidze 01Module categorization

Ehsaan Mesghali George Dolidze 12Module structural elements

Ehsaan Mesghali George Dolidze 13Module assembly

Ehsaan Mesghali George Dolidze 02Assembled module configurations

Ehsaan Mesghali George Dolidze 03Enclosure

Ehsaan Mesghali George Dolidze 04Spatial possibilities

Ehsaan Mesghali George Dolidze 05High Line as mobile furniture

Ehsaan Mesghali George Dolidze 06High Line as projection screen

Ehsaan Mesghali George Dolidze 07Zucotti Park as enclosure

Ehsaan Mesghali George Dolidze 08Museum of Modern Art (MoMA) as installation surface

Comments