Forefront mobilizes the Storefront for Art and Architecture as a guerrilla pop up exhibit facilitator, broadening the reach of Storefront and engaging new audiences outside the common design community.
Forefront | fore·front /fawr-fruhnt/ n.
the leading or most important position or place
the extreme front
the position of most prominence, responsibility, or action
the foremost part or place
Forefront is a mobile exhibition platform that assumes the essence of the client, in our case the Storefront for Art and Architecture, and helps disseminate their message. The Storefront for Art and Architecture is a non-profit organization committed to the advancement of innovative positions in architecture, art and design. Since its inception it has lost its radical edge and become domesticated as a respected institution.
The challenge of the Forefront is creating a temporal space that hosts the same interesting spatial opportunities that make the current Storefront facade by Steven Holl and Vito Acconci. The design solution was a modular system of prismatic collapsible units. They become the space makers that allow for the facilitation of activity - with applications including projection, enclosure and furniture. The same modules can be rearranged to create these types creating the opportunity for the space to transform itself throughout an event. This flexibility allows for the modules to act independently or in conjunction to other institutions in the urban environment.
Module structural elements
Assembled module configurations
High Line as mobile furniture
High Line as projection screen
Zucotti Park as enclosure
Museum of Modern Art (MoMA) as installation surface