On the other hand, in order to impress and surprise the seasoned, sophisticated customers, pop-up stores and commercial campaigns had become increasingly popular in the city. “Planned spontaneity”, (serendipity, even) has become an effective new way to project curated quality experiences onto the expecting and un-expecting urban market.
The new Delancey Underground takes on “Planned Spontaneity” as a strategy for creating new urban public experiences. It is designed to stimulate and host pop-up programs, spontaneous usages and transient activities in the post-Web 2.5 city.
Critic: Juergen Mayer + Marc Kushner